Target doesn’t shy away from controversy with sale of ‘Pride Nutcracker’

Target doesn’t shy away from controversy with sale of ‘Pride Nutcracker’



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CNA Staff, Nov 17, 2023 / 17:40 pm (CNA).


The retail giant Target is once again at the center of controversy for another LGBTQ+ product: a “Pride Christmas Nutcracker Figure.”


Target has been the subject of a national boycott because of its “pride collection,” likely contributing to declining sales for the last two fiscal quarters.


“Bring uplifting flair to your holiday decor with this Pride Nutcracker Figurine from Wondershop™,” a description of the product says. 


“This charming nutcracker figurine with a light purple beard and hair wears a blue and white jacket with golden trim and rainbow lapels, black and blue dress pants, and a rainbow hat, and it also holds a Pride flag in hand,” it says. 


The ornament holds a “progress” pride flag, which features white, pink, and blue stripes representing transgender people. Black and brown stripes represent marginalized people with black or brown skin color.


Conservative and Christian commentators began calling for boycotts following news of Target’s pride merchandise and partnership in May. Calls for a boycott have continued by commentators and online since then. 


Some commentators and social media posts criticized Target because of the nutcracker figure, which has been sold in the past, according to Queer News Tonight.